Tag: #Snapchat

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What makes Snapchat a good advertising platform for fashion brands?

What makes Snapchat a good advertising platform for fashion brands?

As a brand, you have an unparalleled opportunity to reach consumers through Snapchat, particularly those in the millennial and gen Z demographics. With this platform, fashion brands can share their unique and customized messages creatively and engagingly. The inherent personal quality of Snapchat can enable brands to form emotional connections with customers, ultimately creating a good customer experience. With 319 million active users Snapchat for business is an effective way for fashion brands to reach new audiences. In this blog, Tyroo provides reasons why you should choose Snapchat to build your fashion brand.

Let’s explore why your fashion brand should use Snapchat.

Right Audience

The millennial and Gen Z generations are certainly the most active Snapchat users. They are the fastest-growing consumer group to emerge as a significant base on Snapchat. 

  • The Millennial generation has a direct spending power of $1 trillion.
  • Snapchat caters to millennials in the age bracket of 18-34.
  • The average daily usage of the app is 30 minutes.
  • Snap users make 60% of their purchases impulsively.

In order to get started engaging with your target audience, it’s time to hop on over to Snapchat so you can start engaging with them.

Discover Page

On Snapchat, “social” content is separated from “media” content, which means that stories from friends are placed on one feed, while content from celebrities, influencers, and brands has moved to the Discover section. Fashion tech Brands can benefit because:

  • Snapchat ensures that the potential customers who match your target will find you on the Discover page. It is called behavioral personalization by Snapchat because it customizes feeds based on what users are consuming on Snapchat.  
  • Snapchat allows creators to monetize their content through stories. The ability to monetize content is what brands can expose their monetized content to far greater audiences by combining a more optimized discovery page with the ability to monetize content. 

Event Filters/Geofilters

Geofilters are a basic Snap overlay. They’re only available to users in a certain location and for a limited period. A filter might modify the color of a Snap or add an emoji or a created sticker, as well as contain geographical information. By using a geotag in a fashion-tech store, you are utilizing friend-to-friend communication while seamlessly integrating your brand into the customer’s story. This further exposes your brand to the customer’s audience.

  • Stories- If your brand uses geotags for exclusive events they attend, your story has a greater chance of being discovered by a new audience looking for content about that event.
  • Events- It’s even possible to create your own filter if you’re organizing an event for your brand! The perfect way to entertain fashion influencers and celebrities.
  • Stores- The use of your brand geotags in your physical shop is an excellent way to expose your brand to a broad audience.

AR lenses

Snapchat’s augmented reality (AR) glasses alter how users view the world. Given that 75% of Snapchat users use augmented reality daily, building a sponsored lens that reflects your business may be a powerful method to utilize Snapchat for marketing. Snap’s ‘Try-On’ feature is a huge hit among Snapchatters. Branded AR experiences also increase purchase intent by 66%.

Influencers

Hosting a Snapchat takeover is a great way to expose your fashion-tech brand to more people. Make sure you announce the takeover to the audience if a celebrity or well-known fashion influencer takes over your Snapchat. By doing so, you’ll likely attract an audience to your account.

Snaps in 3D

This feature gives your Snap that extra depth, bringing it to life. It might be a valuable tool for fashion businesses showcasing new items or allowing them to exhibit more aspects of a product than a typical photo allows.

Snapchat Ads

Leverage ad formats tailored to your business goals and objectives, such as driving awareness, sales, subscriptions, or downloads. The collection of ads includes Single Image or video ads, collection ads, story ads, AR lenses, commercials, and filters.

 

Will you rethink your fashion brands’ marketing strategy with Snapchat? Make the most and utilize the latest features on the platform to engage the younger generation and drive results.

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IDENTIFYING THE RIGHT ADVERTISING MIX FOR YOUR BRAND

The digital advertising platform chosen by a new firm in quest of brand recognition has a major influence on its growth and success. The overall concept is to place advertising where your target audience hangs out and your campaign’s objectives are accomplished, resulting in a high Return on Ad Spend (ROAS). However, in this digital era, selecting the perfect advertising platform is easier said than done. There are a plethora of possibilities, digital marketing best practices are always evolving, and the internet/social circles are brimming with advice. We at Tyroo, are listing the right advertising mix for your brand.

WHAT DETERMINES THE APPROPRIATE ADVERTISING PLATFORM

Demographics: The goal of any marketing campaign is to spread its message through a specific group of people. With this in mind, it’s obvious for a company to put its audience’s needs/characteristics and stage in the sales funnel first by picking a platform that caters to them.

Product/Company Type: A marketing campaign’s direction and the platform that best serves the purpose are determined by the business model and items sold. From one platform to the next, different items behave differently.

Marketing resources: When a product or service has to be advertised, allocation of resources is a must and following factors such as how much time, energy, and marketing budget is available and how much is required in each advertising platform. 

Purchase Intent: When a user joins an online platform, he or she does so with a certain aim in mind. 

Here are some examples of how to determine the right advertising mix

Snapchat: Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, advertisers can reach a global audience and drive meaningful results. The Primary demographic of people using Snapchat are Gen z and millennials with 319 million active users making it a wonderful marketing and app awareness platform. It is now used by around 70% of millennials, making it an excellent tool for reaching the targeted demographic.  Brands across industries including fashion brands, food & beverage, retail, social network, online dating, etc have leveraged Snapchat advertising. With AR Snapchat has been driving purchase intent for brands and according to the product/company, type customization can be done.

Outbrain: Outbrain is a native advertising ad platform that helps in audience acquisition, engagement, and retention within walled gardens. Through engaging ad formats that inspire action, it enables emerging brands to connect with consumers on the open web. It helps in targeting audiences who are looking for content similar to yours which is an advantage of native advertising. Regular advertising strategies are frequently cropped or deleted from mobile devices to create a better experience for mobile consumers, however, regular content will remain on your target audience’s radar regardless of device.

Now you know

Advertising mix plays an important role in determining the success of the Product/Service. Snapchat and Outbrain are such advertising mixes that are going to solve most of your problems related to awareness and intent of buying your product. So, what are you waiting for? Dive into this mix of advertising and scale your business.

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IMPROVE YOUR AUDIENCE DISCOVERY WITH TYROO

Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choice, whether it’s information, entertainment, or social activity, as per their convenience. Tyroo was out to design solutions that would help our customers and publishers reach their business goals more effectively with the help of a team of professionals and innovators. Extending your marketing reach over numerous methods and platforms has a significant payoff potential and Tyroo helps you in tapping that potential.

Use the momentum in your favor

When you’ve completed a proof of concept for your product and are ready to put it out there, you’ll need to decide which platform is best for your target market.  Applying what you’ve learned across platforms and using a mix of approaches that adjust as you learn will help you find and grow your audience.

Whether you’re a startup or a well-established corporation, expanding your audience is critical for your business success. To extend your audience, try some of these novel ideas to grow your audience with us.

Scale Your Business And Improve Your Audience Reach With Our Partner platforms

Snapchat

Snapchat is a camera and messaging app that allows users to communicate with their 

friends and the rest of the world. It’s a great place for businesses to start their e-commerce operations because advertisers can reach a worldwide audience and generate tangible results with Snapchat Ads. Brands across industries  including  fashion brands, food & beverage, retail, social network, online dating, etc have leveraged Snapchat advertising

  • Reach out to a receptive audience
  • On a daily basis, 319 million individuals use Snapchat. It has a 75% millennial and Gen Z audience.
  • Create a Strong Impression Immediately
  • Snapchat Commercials are full-screen, immersive, and action-oriented ads with AR Experiences using a single image or video ads, story ads, collection ads, commercials, filters, and lenses.
  • Get those results
  • Snapchat Ads are targeted to your advertising objectives and company goals, and it offers full-funnel solutions for all types and sizes of businesses.
  • At the ad set level, Snapchat offers five distinct ways to increase campaign performance and maximize ad expenditure. Through Snapchat’s popular, efficient, and effective geofilters and ad campaigns, marketers can reach the right audiences

Outbrain

We are the official resellers for Outbrain The Open Web’s Leading Recommendation Platform and Platform/Network of the Year at the 2021 Native Advertising Awards. As a foundational component to media companies’ tech stacks, Outbrain allows them to compete on audience acquisition, engagement, and retention with walled gardens. Through engaging ad formats that inspire action, it enables emerging brands to connect with consumers on the open web. 

  • Target relevant people– Outbrain helps in targeting audiences who are looking for content similar to yours which is an advantage of native advertising that should be considered. People may scroll by your Facebook ad without giving it a second thought, but if they’re actively reading stuff on a big news site, they’re more likely to read the content you’re pushing as well.
  • There are more platforms available, which means there are more opportunities to interact– It’s always advantageous to be able to reach your audience in more places online, and these are reputable, high-authority sites where you may do so. This is beneficial to you since it might assist establish customer trust right away and Outbrain helps you target that customer trust.
  • Responsive to the device– Regular advertising strategies are frequently cropped or deleted from mobile devices to create a better experience for mobile consumers, however, regular content will remain on your target audience’s radar regardless of device.

Gamezop

Gamezop is a multi-game platform that allows players to play games with only a single swipe without having to download any applications. The Gamezop App’s content draws a high-quality audience that is engaged and returns frequently. User engagement is maintained via frequent content changes on portals. Advertising on Gamezop is a wonderful alternative if you want to reach out to your audience online.

  • According to a recent KPMG research, the online gaming business was worth Rs 13,600 crore in FY21, and it is predicted to more than quadruple in size over the following four years, reaching a total market size of Rs 29,000 crore by FY25.
  • The multi-game platform of Gamezop has over 40 million monthly active users (MAUs) from all over the world, who are monetized with 250 million ad impressions each month.
  • Traditionally, the average gamer is thought to be youthful and impulsive, with limited decision-making and purchasing power. However, with the Pandemic, people of all ages play games regularly, including women.
  • In India, 77% of women and 82% of men are avid gamers.
  •  Gamezop Digital Advertisements is a paid communication tool or message used in a marketing and advertising campaign to raise awareness, interest, and prospective customer desire for items and services.

 

Now you decide how you want to reach your audience 

With all of the key points mentioned above, one can easily determine the expertise and capability of Tyroo in providing tailored services and its ability to improve audience discovery. Many brands like Koovs.com, Grab, Lazada group, OYO, Swiggy, 6thstreet.com, Netflix, Mondelez International, and noon have partnered with Tyroo and we are using a combination of methods to fulfill their business needs and goals.