Fintech brands: How to reach the right audiences?

Across the globe, fintech brands are disrupting the financial services industry. Traditional financial institutions have become rigid and clunky due to new players offering easy, modern solutions for businesses and consumers, forcing them to digitize their services to stay competitive. In this blog, we will discuss how fintech brands can reach the right audiences with native advertising and stay at the top of their customers’ minds.

What are native ads?

Native ads integrate seamlessly with your feed, homepage, search results, and many other areas. You can often find native ads in social media feeds or on websites as recommended content. Native ads aren’t like display ads or banner ads at all. Instead, they blend into a website’s editorial flow. 

Why should Fintech brands use native advertising?

Yoav Tourel Outbrain’s Head of sales describes native ads as “that moment when a brand meets their audience” – displaying your content where your intended audience already is. Consumer attention and interaction with native advertising are up to 60% higher than those generated by traditional display advertising. Especially when contextually appropriate, native advertisements boost brand exposure, improve brand image, and promote user reaction. It has been shown that compelling content closely aligns and integrates with a specific platform’s organic user experience attracts 25% more attention than banner ads. Reports show that visitors pay nearly as much attention to native ads (26%) as to original content (24%).

Native advertising can change the game for fintech brands

  1. Optimized Campaign: Like any campaign, it’s important to be clear on your goals from day one of planning. Even the best content doesn’t perform as well as it could without optimization and targeting. With Outbrain, you can create creative optimization at every level, which will keep your brand at the forefront of your customers’ minds. The native ads integrate seamlessly with your feed, homepage, search results, and many other areas. The content looks identical to your standard content, except for the “sponsored” or “promoted” tag.
  1. Engagement and building trust: Unlike searchers or social media users, native advertisers are looking to discover something new. Financial brands must engage their consumers with fresh thoughts, appropriate language, and strong visuals, while at the same time balancing industry regulations and maintaining consumer trust. Customer engagement campaigns don’t have to be complicated to be effective for financial marketing. Native advertising is one of the original customer engagement campaigns which uses methods to successfully entice and engage users through its message, structure, and targeting.
  1. Transparency: Brand safety and trust are intrinsically linked in financial marketing. As much as 75% of consumers hold brands accountable for the quality of content appearing next to their ads, so reaching audiences across finance and business topics when they are reading about those topics will increase engagement for a category like finance and native ads are the best options to increase credibility and transparency.
  1. Quality: The use of native advertising networks will drive traffic to relevant content on your owned channels from authoritative publishers for financial brands. Distribution of content goes hand-in-hand with the audience. Once you know exactly who you want to reach and have set specific goals for your program, you will know where and how to distribute. With thousands of prestigious publishers, Outbrain allows you to reach thousands of audiences.
  1. Data management platform: To maintain an ongoing dialogue with current and potential customers, financial institutions should also use third-party research and data sets to supplement their DMP and site analytics. Outbrain’s DMP partnerships enable marketers to reach consumers at different customer journeys, from awareness to action, with the right content.

Now you know,

Fintech brands should leverage native advertising to reach out to their target audiences, as it is non-disruptive, and exposes readers to advertising content without appearing intrusive. Advertise with Outbrain and get your brand on top of your customers’ minds.




The digital advertising platform chosen by a new firm in quest of brand recognition has a major influence on its growth and success. The overall concept is to place advertising where your target audience hangs out and your campaign’s objectives are accomplished, resulting in a high Return on Ad Spend (ROAS). However, in this digital era, selecting the perfect advertising platform is easier said than done. There are a plethora of possibilities, digital marketing best practices are always evolving, and the internet/social circles are brimming with advice. We at Tyroo, are listing the right advertising mix for your brand.


Demographics: The goal of any marketing campaign is to spread its message through a specific group of people. With this in mind, it’s obvious for a company to put its audience’s needs/characteristics and stage in the sales funnel first by picking a platform that caters to them.

Product/Company Type: A marketing campaign’s direction and the platform that best serves the purpose are determined by the business model and items sold. From one platform to the next, different items behave differently.

Marketing resources: When a product or service has to be advertised, allocation of resources is a must and following factors such as how much time, energy, and marketing budget is available and how much is required in each advertising platform. 

Purchase Intent: When a user joins an online platform, he or she does so with a certain aim in mind. 

Here are some examples of how to determine the right advertising mix

Snapchat: Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat Ads, advertisers can reach a global audience and drive meaningful results. The Primary demographic of people using Snapchat are Gen z and millennials with 319 million active users making it a wonderful marketing and app awareness platform. It is now used by around 70% of millennials, making it an excellent tool for reaching the targeted demographic.  Brands across industries including fashion brands, food & beverage, retail, social network, online dating, etc have leveraged Snapchat advertising. With AR Snapchat has been driving purchase intent for brands and according to the product/company, type customization can be done.

Outbrain: Outbrain is a native advertising ad platform that helps in audience acquisition, engagement, and retention within walled gardens. Through engaging ad formats that inspire action, it enables emerging brands to connect with consumers on the open web. It helps in targeting audiences who are looking for content similar to yours which is an advantage of native advertising. Regular advertising strategies are frequently cropped or deleted from mobile devices to create a better experience for mobile consumers, however, regular content will remain on your target audience’s radar regardless of device.

Now you know

Advertising mix plays an important role in determining the success of the Product/Service. Snapchat and Outbrain are such advertising mixes that are going to solve most of your problems related to awareness and intent of buying your product. So, what are you waiting for? Dive into this mix of advertising and scale your business.



Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choice, whether it’s information, entertainment, or social activity, as per their convenience. Tyroo was out to design solutions that would help our customers and publishers reach their business goals more effectively with the help of a team of professionals and innovators. Extending your marketing reach over numerous methods and platforms has a significant payoff potential and Tyroo helps you in tapping that potential.

Use the momentum in your favor

When you’ve completed a proof of concept for your product and are ready to put it out there, you’ll need to decide which platform is best for your target market.  Applying what you’ve learned across platforms and using a mix of approaches that adjust as you learn will help you find and grow your audience.

Whether you’re a startup or a well-established corporation, expanding your audience is critical for your business success. To extend your audience, try some of these novel ideas to grow your audience with us.

Scale Your Business And Improve Your Audience Reach With Our Partner platforms


Snapchat is a camera and messaging app that allows users to communicate with their 

friends and the rest of the world. It’s a great place for businesses to start their e-commerce operations because advertisers can reach a worldwide audience and generate tangible results with Snapchat Ads. Brands across industries  including  fashion brands, food & beverage, retail, social network, online dating, etc have leveraged Snapchat advertising

  • Reach out to a receptive audience
  • On a daily basis, 319 million individuals use Snapchat. It has a 75% millennial and Gen Z audience.
  • Create a Strong Impression Immediately
  • Snapchat Commercials are full-screen, immersive, and action-oriented ads with AR Experiences using a single image or video ads, story ads, collection ads, commercials, filters, and lenses.
  • Get those results
  • Snapchat Ads are targeted to your advertising objectives and company goals, and it offers full-funnel solutions for all types and sizes of businesses.
  • At the ad set level, Snapchat offers five distinct ways to increase campaign performance and maximize ad expenditure. Through Snapchat’s popular, efficient, and effective geofilters and ad campaigns, marketers can reach the right audiences


We are the official resellers for Outbrain The Open Web’s Leading Recommendation Platform and Platform/Network of the Year at the 2021 Native Advertising Awards. As a foundational component to media companies’ tech stacks, Outbrain allows them to compete on audience acquisition, engagement, and retention with walled gardens. Through engaging ad formats that inspire action, it enables emerging brands to connect with consumers on the open web. 

  • Target relevant people– Outbrain helps in targeting audiences who are looking for content similar to yours which is an advantage of native advertising that should be considered. People may scroll by your Facebook ad without giving it a second thought, but if they’re actively reading stuff on a big news site, they’re more likely to read the content you’re pushing as well.
  • There are more platforms available, which means there are more opportunities to interact– It’s always advantageous to be able to reach your audience in more places online, and these are reputable, high-authority sites where you may do so. This is beneficial to you since it might assist establish customer trust right away and Outbrain helps you target that customer trust.
  • Responsive to the device– Regular advertising strategies are frequently cropped or deleted from mobile devices to create a better experience for mobile consumers, however, regular content will remain on your target audience’s radar regardless of device.


Gamezop is a multi-game platform that allows players to play games with only a single swipe without having to download any applications. The Gamezop App’s content draws a high-quality audience that is engaged and returns frequently. User engagement is maintained via frequent content changes on portals. Advertising on Gamezop is a wonderful alternative if you want to reach out to your audience online.

  • According to a recent KPMG research, the online gaming business was worth Rs 13,600 crore in FY21, and it is predicted to more than quadruple in size over the following four years, reaching a total market size of Rs 29,000 crore by FY25.
  • The multi-game platform of Gamezop has over 40 million monthly active users (MAUs) from all over the world, who are monetized with 250 million ad impressions each month.
  • Traditionally, the average gamer is thought to be youthful and impulsive, with limited decision-making and purchasing power. However, with the Pandemic, people of all ages play games regularly, including women.
  • In India, 77% of women and 82% of men are avid gamers.
  •  Gamezop Digital Advertisements is a paid communication tool or message used in a marketing and advertising campaign to raise awareness, interest, and prospective customer desire for items and services.


Now you decide how you want to reach your audience 

With all of the key points mentioned above, one can easily determine the expertise and capability of Tyroo in providing tailored services and its ability to improve audience discovery. Many brands like, Grab, Lazada group, OYO, Swiggy,, Netflix, Mondelez International, and noon have partnered with Tyroo and we are using a combination of methods to fulfill their business needs and goals.





Why is Outbrain the Right Platform for your business?


If your business is seeking innovation, then Outbrain is the right network for you. It is a Company Built On Innovation, Leadership & Success. Outbrain is a foundational component to media company’s tech stacks and empowers them to compete with the walled gardens on audience acquisition, engagement, and retention. Their world-class advertising platform helps emerging brands to connect with their consumers on the open web through engaging ad formats that inspire action.

If our assurance wasn’t enough, Native Advertising Institute had awarded Outbrain as Platform/Network of the Year at the 2021 Native Advertising Awards! That’s how good they are!

These are the three main techniques they use:

Native Awareness + Suite

  • Utilizes three extensive creative alternatives to allow advertisers to expand their existing social campaigns in brand-safe locations- Native Display, Native Social, and Native Video
  • The benefits of it include:-
  • average viewability of over 70%.
  • 5x longer in-view duration than social platforms
  • 5x greater click-through rate than display formats

Carousel Smartad

  • Advertisers are increasingly looking for the most efficient methods to duplicate in-store experiences online.
  • Pageviews each session are up to 97 percent more than on Social.
  • Page visits are up to 68 percent more than on Search.

App Install Smartad

  • Smartad allows advertisers to show off more of their software with interactive GIF features, promote their brand and app store rating, and provide a clear path to download for increased ROAS and long-term growth.
  • When compared to a regular native ad, conversion rates are up to 90% greater.
  • With a 50% reduction in CPA.

Now you know!

Reaching consumers has never been easier. With Outbrain you can exceed your goals even if you’re a big or small brand. It will make certain that your company’s demands are met. With world-class advertising, Outbrain makes the web an open space, which is what makes it the perfect platform for your business!




OutbrainExplore native advertisingNative Advertising Institute