7 reasons why brands should focus on ABM’s gaming inventory

With great excitement, we are pleased to announce our new partnership with Activision Blizzard X Tyroo Comet and the opportunities it creates for brands. In the last couple of years, digital advertising has gained momentum, and Marketers have become more aware of the opportunity to market to the gaming industry’s user base and acquire their business. Today, certain verticals within the industry can gain an advantage if gamers are properly marketed. 

Siddharth Puri, Founder & CEO of Tyroo, talks about his investment thesis for this partnership and why he thinks now is the right time for advertising in the gaming ecosystem.

1. Activision Blizzard is one of the largest game publishers in the world with some of the highest-grossing games on the App Store and Playstore with more than 100 Million+ Users spread across emerging markets in APAC (India/ Thailand/ Vietnam/ Philippines/ Bangladesh/ Malaysia/ Indonesia ) and with a strong content IP across casual gaming and mid-core gaming portfolios providing a brand-safe environment.

2. Shift in privacy landscape is leading to an increase in competition with a strong need for brands to look outside of Google/Facebook to reach audiences, especially in the 25+ age group as internet platforms are giving more access to younger audiences.

3. As gaming ecosystems see high time spent and ARPU shifting in markets like India, suddenly there is a value of attracting 150 Million E-Commerce friendly audiences.

4. Several brands have invested in building programmatic infrastructure to do a lot more data-driven advertising, which is necessary to go after cohorts of audiences that provide relevance and incrementality, and visually engaging experiences.

5. Activision Blizzard was one of those partners who, over the last few years, has aggressively ramped up their offering to present marketers with solutions to these challenges through programmatic supply chain methods.

6. Brands can reach hard-to-reach audiences through a robust female cohort of audiences who are household decision-makers and have established consumer value exchange experiences beyond OTT usage.

7. Gaming presents a 5 Billion USD Advertising opportunity by 2025 across Emerging Markets in APAC.

8. The pandemic has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, according to the IAMAI Report.

Tyroo Comet will continue to provide brands with access to audiences and technology infrastructure which enables us to scale ARPU as we grow Tyroo Comet into a large growth marketing platform.


Upcoming Games To Add To Your Gaming List

We recently created our Gaming division @comet and that seems to have spurned a new interest in game playing for a lot of us at work. We thought of creating a list of games that the uninitiated and the pros should have on their ‘must-play’ list.  The new games set for launch in 2022 cover a wide range of genres. Several games will be released this year on the PS5, Xbox Series X/S, PC, and Switch, so there are a lot of choices. We decided to put down a list of the most interesting, upcoming games that you can add to your gaming list and keep an eye on.

Evil Dead: The Game

The Evil Dead is a survival horror video game published by Boss Team Game for all the horror games fanatics out there. It will include multiplayer gaming as well as player versus player (PvP) combat, however, the long-awaited and much-anticipated single-player version will still need internet access. Additionally, the game includes several maps, including the Evil Dead series’ home in the woods, and over 25 weapons, including Ash’s chainsaw and boomstick. 

The Game will be available on Microsoft Windows, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S and is releasing on May 13, 2022.

Two Point Campus

Two Point Campus is a Business simulation game wherein one must construct and manage a university campus. The player is responsible for constructing numerous educational spaces such as classrooms, lecture halls, and libraries, as well as arranging various cultural events and extracurricular activities. It should help you hone a lot of life skills including hiring staff, maintaining the campus’s operations, and looking after the students’ well-being. There really couldn’t be a better way to simulate life. So, if you are a budding entrepreneur, play and learn the art of business.

The game will be published on Windows, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X/S on August 9, 2022.

Mario Strikers: Battle League

Mario Strikers a sports video game returns with a fresh perspective on football/soccer. It’s a five-on-five sport in which players attempt to score goals by dribbling and passing to teammates while also utilizing tackles, objects, and special shots. You’ll be able to outfit your squad with gear to help them improve their stats, as well as play multiplayer locally and online.

It will be released globally on the Nintendo Switch on June 10, 2022.

Saints Row

The forthcoming action-adventure video game Saints Row is part of the sandbox genre and is a relaunch of the Saints Row franchise. The players will be able to exploit empty properties in guarded areas to start illicit enterprises with valid fronts to help finance and benefit the gang, which is a new feature in this game. The driving experience has been enhanced to encourage the usage of automobiles as weapons in addition to guns. The game will have a sophisticated character builder for the player-character, which will include gender choices. Drop-in cooperative multiplayer with a second player will be available, with each person having their own Boss character and progressing through the game.

The game will be published on PS5, PS4, Xbox Series X, Xbox One, and PC on August 23, 2022.


In the new action role-playing video game Forspoken, Luminous Productions partners with Square Enix. Forspoken tells the narrative of Frey, a young lady from New York who finds herself on the inhospitable planet of Athia. It features magic, parkour, and a variety of otherworldly animals, as well as content from some of the best authors today, including Gary Whitta, Alison Rhymer, Todd Stashwich, and Amy Hennig.

The game will be available on PS5, and PC and is releasing on October 11, 2022.

Gotham Knights

WB Games Montréal is developing and publishing Gotham Knights, an upcoming action role-playing video game. Nightwing, Batgirl, Robin, and Red Hood are charged with restoring justice to Gotham City amid a time of decline following Batman’s death, and the game is based on the DC Comics character Batman and his supporting cast. The heroes clash with the Court of Owls, a secret society as old as Gotham, and their legion of brainwashed assassins known as Talons while investigating Batman’s inexplicable disappearance.

The game will be available on PS4, PS5, Xbox One, Xbox Series X, and PC and is releasing on October 25, 2022.


An upcoming action role-playing game, Starfield, has been announced by Bethesda Game Studios and Bethesda Softworks. In its announcement, Bethesda described the game as a “completely new, next-generation experience into a brand new space-themed universe.” It will be the company’s first intellectual property in more than 25 years.

The game will be available on Xbox Series X, and PC, and is releasing on November 11, 2022.

S.T.A.L.K.E.R 2.0: Heart of Chernobyl

GSC Game World, a Ukrainian game company, has announced a new first-person shooter survival horror video game S.T.A.L.K.E.R 2.0:  Heart of Chernobyl. In this sequel to the critically acclaimed first game, you’ll be exploring the huge Chernobyl Exclusion Zone. The Zone is far more difficult to live in than it was previously, especially following the second nuclear reactor catastrophe. There are dangerous mutants, lethal oddities, and feuding groups to deal with.

The game will be available on Xbox Series X, and PC, on December 8, 2022.

Hogwarts Legacy

Now, this is something for Harry Potter fans. Although it isn’t a direct adaptation of the Harry Potter books, Hogwarts Legacy drew inspiration directly from them. There will, no doubt be plenty of wizardry mischiefs as you will be playing as a student attending Hogwarts during the 1800s, hundreds of years before Harry and co were born. There is plenty to explore in this open-world RPG.

The game will be available on PC, PS5, and Xbox Series X/S and is releasing on Holiday 2022.

So, let’s the game begin

Now that you have the idea, the dates, the platform, and everything listed. You’re ready to have a blast with your family and friends and Tyroo will keep you updated with everything that’s happening in the gaming world.



Advertisements on digital platforms have been picking up speed, and marketers are taking note of a whole new sector of online gaming platforms by marketing to the gaming industry’s user base and acquiring their business. If gamers are properly targeted today, certain verticals within the industry may gain an advantage. In this blog, Tyroo provides you with reasons why you should choose gaming platforms for building your brand, as many marketers are reluctant to use gaming for advertising.


  • According to the EY report, the number of online gamers in India is expected to grow from 360 million in 2020 to 510 million in 2022. Of these, 85%  are expected to be mobile gamers.
  • In the coming years, India is predicted to become one of the world’s largest gaming markets, thanks to its large youth population, and it is currently the fifth-largest in the world.
  • The average gamer is thought to be youthful, with limited decision-making and purchasing capacity, however, it is just as popular among people aged 45 to 54.
  • Mobile gaming has experienced a spike in participants. In India, women make up 43% of the mobile gaming audience, with 12% being between the ages of 25 and 44 and 28% being over 45.
  • Gamers have a wide range of interests both online and offline, and they utilize many apps such as social networking, music, sports, and entertainment. Probably, the people you’re trying to reach are also gamers.


  • 60% of gamers recall an ad when playing mobile games.
  • The main reason gamers recall an advertisement and are aware of brands is because the advertisement promotes a brand, a product, or a topic of interest in the game, or it benefits them in the game, or it is an interactive or engaging advertisement.
  • When it comes to game progression, 74% of Indian gamers would rather watch adverts than make in-app payments.
  • Indians interact with video ads in gaming applications 2.6x times more than they do with video ads in other apps.
  • Customers are completely engaged in games and give them their entire attention, which implies that your brand adverts will receive the same level of attention.


  • It’s a great method to get away from a transactional consumer connection. This strategy is proven to be one of the most successful methods for increasing client interaction without relying on promotions.
  • A game’s unique engagement experience frequently leads to increased brand affinity and, as a result, the possibility for higher customer lifetime value.
  • Inherently, games have a high level of loyalty and often create communities. As a result, the effects of implementing IGA can be passed on to your brands and you can develop a highly loyal audience.


  • In-game advertising involves static and dynamic ads. The Dynamic ad format across the game can be updated in real-time.
  • Dynamic advertisements are essentially display advertising adverts within the game that can be scaled, geo-targeted, demographically targeted and exchanged in the programmatic ecosystem.
  • This ad style is essentially programmatic, and it can provide a tremendous market for audience-based advertising.


So, to sum up

The use of gaming platforms in advertising is an excellent method and tactic. This form of advertisement is more affordable and gives a higher return on investment than other means of advertisement, which is the key factor driving its adoption. Many companies prefer this method to traditional methods of advertising because they get a wider application, more customer engagement, as well as numerous other advantages.