Tyroo is a global performance marketing marketplace, owned by Smile Internet Technologies Private Limited with a suite of ad tech products. We partner with third-party mobile website publishers and mobile app developers to serve ads on their sites and in their apps, and we may also serve ads on the site and mobile applications that we own. We might also customize these ads as per the preferences or behavior of the user, which in advertising parlance is called “behavioral advertising”.
2.1 We may collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.), operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geolocation data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc.
2.2 We also collect information about the ads presented to you on your device. This includes (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad. We also get post-click information from our partners about your shopping behavior, if that sale resulted because of a click on an ad shown by our marketplace.
We use reasonable technical and organizational measures to protect the information we collect about you and your device. We may anonymize the information we collect using one-way hashing technology before sharing it with any third parties. We also seek appropriate contractual protection from our partners regarding their treatment of user data. We may retain the information relating to your device collected from partnering mobile publishers or app developers for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract. After the 13-month period, we may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. We do not knowingly collect personal information about users of sites and apps directed towards children under the age of thirteen (13).
We may share your information with our affiliates so that we can better provide advertising that is relevant to you. Such partners’ use of the information we share with them will be governed by their privacy policies.