Privacy Policy

1. Introduction

Smile Internet Technologies Private Limited is committed to respecting and protecting individuals’ privacy rights. This Privacy Policy explains how Smile Internet Technologies Private Limited, its subsidiaries and affiliated companies (collectively, “Smile Internet” or “we”, “us”, “our”) collect, use, secure, and/or disclose end users’ (“you” or “your”) device-related information when (i) you view ads served by us on third party websites or mobile apps (see the section below called “Tyroo Marketplace”), and (ii) you visit our website at Any content aggregation services or feature (such as displaying of stories, articles, pictures, blogs etc.) (whether through an app or other software integration) provided by us on a device will not be covered under this Privacy Policy, except to the extent the app or software promotes any interest-based advertising by our marketplace.

Tyroo and are 100% owned by Smile Internet Technologies Private Limited and are the common names with which we sell and market our products in the market today. We urge you to refer the privacy policy of such services separately, as and when made available.

2. Information we collect

Tyroo is a global performance marketing marketplace, owned by Smile Internet Technologies Private Limited with a suite of ad tech products. We partner with third-party mobile website publishers and mobile app developers to serve ads on their sites and in their apps, and we may also serve ads on the site and mobile applications that we own. We might also customize these ads as per the preferences or behavior of the user, which in advertising parlance is called “behavioral advertising”.

2.1 We may collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.), operating system (e.g. iOS, Android, Windows, Blackberry), network provider, mobile browser used (e.g. Safari, Internet Explorer etc.),platform, SDK version, timestamp, API key (identifier for application), application version, iOS Identifier for Advertising, iOS Identifier for Vendors, model, manufacture of device, OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, network status such as WiFi, the geo-location of your device (using GPS or other geolocation data) and the Identifier for Advertising (IDFA) or the Google Advertising ID (AAID) etc.

2.2 We also collect information about the ads presented to you on your device. This includes (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the site on which the ad appears); and (iv) certain information about post-click activity in relation to the ad including user interaction with such ad. We also get post-click information from our partners about your shopping behavior, if that sale resulted because of a click on an ad shown by our marketplace.

3. Storage of Information we collect

We use reasonable technical and organizational measures to protect the information we collect about you and your device. We may anonymize the information we collect using one-way hashing technology before sharing it with any third parties. We also seek appropriate contractual protection from our partners regarding their treatment of user data. We may retain the information relating to your device collected from partnering mobile publishers or app developers for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract. After the 13-month period, we may retain and use such data in an aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. We do not knowingly collect personal information about users of sites and apps directed towards children under the age of thirteen (13).

4. Information Sharing

We may share your information with our affiliates so that we can better provide advertising that is relevant to you. Such partners’ use of the information we share with them will be governed by their privacy policies.

5. Use of Cookies

We use cookies and beacons to help us collect some of the information we have described above. This may be done when you interact with our advertiser or publisher partners who enable us to collect data related to your interaction with their apps or sites for the purpose of serving relevant Ads to you and/or improve our services. We may also use cookies to provide website functionality and advertising to you and to save you having to provide the information you have already given us on subsequent visits to our site.

6. Contact Us

If you have any questions about this Privacy Policy, please contact us at