Bonkers Corner is a home-grown online brand that serves as an exclusive source of street wear fashion solely made in India. Their signature aesthetic stems from the dire need to stand out from the rest. Crazy balanced by comfort & chic. With this brand statement in mind they wanted to reach their target audience who will be interested in the brand. The key objective was to get maximum purchases with the least Cost per Purchase.
In order to reach a young audience, the brand partnered with Tyroo and Snapchat to run campaigns on Snap’s ad formats through their ad sets that could help them reach the right audience. Creatively the ads were inspired from Anime characters focussed on their special Anime collection and style that was chic. They also used influencer videos to promote their product in order to bind well with Snapchatter’s. Their campaign goals are set to swiping up, add to cart & even purchase.
The brand leveraged two types of Ad formats:
- Snap Ads – These are full screen ads that make an instant impact.
- Collection ads – These ads showcase a series of products featuring four tappable tiles to showcase multiple products, giving Snapchatter’s a frictionless way to browse and buy.
The brand has been achieving great results on Snapchat and has been running ad campaigns for more than a year now. Overall campaign achieved 32X RoAS. Campaigns with Add to cart goals got 26X RoAS while Campaigns with Purchase goal contributed 36X RoAS.
“Through our extensive testing on Snapchat, we successfully leveraged the platform’s full funnel approach, effectively reaching Gen Z and Millennials with tailored communication. This strategic implementation resulted in a positive return on advertising spend (ROAS). The platform’s widespread popularity among Gen Z and Millennials enabled us to establish authentic connections, significantly enhancing brand awareness and ultimately driving sales for Bonkers Corner”
– Prabhu Shetty, Head of Digital, Bonkers Corner