Strategic Marketing

About the Role:

At Tyroo, the marketing team plays a crucial role in realizing our business mission. We offer candidates an exciting opportunity to join our growth rocket-ship team to build the function, their individual skills and eventually grow into future leaders. The job will offer candidates a dive deep into the world of ad tech, and to build a brand that resonates with the largest internet advertising platforms and marketers across Asia.

To excel in this role, the ideal candidate should have an entrepreneurial mindset and a track record of demonstrate the ability to take ownership, and deliver projects for impact. They should be open-minded and willing to embrace a working style that requires taking calculated risks, learning quickly, and pivoting as needed to drive impact.

The candidate will be responsible for developing and executing marketing strategies for new market expansion, existing partner marketing, and new partner acquisition to facilitate sales growth. Collaboration with cross-functional team is essential to ensure the successful implementation and execution of marketing programs. The candidate should be able to track and share outcomes with the larger team.

The ideal candidate will have a strong interest in specialising in APAC as a region. They should have previously worked in a B2B or internet-first company and be proficient in enterprise marketing GTM, including events, content marketing, communications and public relations, and account-based marketing.

Responsibilities:

Learn and understand in detail about the various product offerings from Tyroo.

Conduct in-depth market research to identify trends, opportunities, and customer behaviours specific to the APAC region.

Develop comprehensive marketing strategies to drive brand growth and revenue influence- including content, video, event, digital channels (emails, website) and commas.

Collaborate with cross-functional teams, including product, sales, and analytics teams, to ensure marketing activities are aligned with business goals and objectives.

Tell stories in unique and compelling ways, include video, social snippets, and blogs, with trackable success metrics.

Own program management and communications across marketing programs like events, webinar and partner marketing campaign.

Partner with leadership to set Marketing’s annual strategic plan globally, articulating Marketing’s most critical priorities.

Evaluate Marketing performance/impact and make data-driven recommendations for improvement.

Develop executive level deliverables.

Minimum Qualifications:

7+ years of experience in marketing, with a focus on B2B marketing.

Experience with digital marketing tools and platforms, including Mailchimp, marketo, saleforce etc.

Excellent communication and collaboration skills.

Ability to work effectively with cross-functional teams.

Self-motivated and driven with a strong work ethic.

Ability to work in an ambiguous environment, with an entrepreneurial approach.

Ambition to build and lead a team.

For more information visit us at www.tyroo.com

Sales Manager

We are Tyroo, a leading AdTech Platform for Growth. We help brands scale business by providing access to leading ad and cloud products in partnership with leading internet companies around the world. We are performance driven and build solutions to drive impact across the marketing funnel. headquartered in Singapore and having teams/partnerships spread across India, Vietnam, Philippines, Thailand, Saudi Arabia, UAE, Indonesia and Singapore.

We are the preferred entry partners for Global Internet companies looking to grow in Asia from the last two decades. Currently we are partner to large internet companies (Snapchat, Outbrain, Activision Blizzard, Pinterest, Reliance Jio Gaming, ShareIT, Zemanta, TCL, Phillips, Hisense etc.) through exclusive monetisation or technology relationships.

Role: Sales Manager – India (Gurugram)

Sales Manager – We are looking for an experienced business professional who has worked in

digital media ad sales. The candidate should have great relationship with direct advertisers and

agencies.

Key Responsibilities:

Create new business opportunities for Tyroo partners in India

Build, cultivate and leverage a strong, high value network of clients

Develop proposals, make pitches and close opportunities

Anticipate issues and proactively communicate both internally and externally.

Own quarterly/ annual revenue targets

Monitor, analyse sales, market trends and develop an effective strategic sales plan

Work at both the strategic and tactical level to ensure customer success

Ensuring revenue realisation through account receivable focus.

Prerequisites:

The candidate should have great relationship with senior executives in advertising

agencies and brands.

Managed a large book of business in the past

Numbers-driven with strong analytical skills

Excellent communication, negotiation, interpersonal and problem solving skills

Collaborator and team player

Strong storytelling capabilities

High on initiative

Drives issues to closure, persists despite obstacles and ambiguities

Willing to work on multiple time zones

Proficient and advance knowledge of MS Excel and MS PowerPoint.

Job Location: Gurgaon

Experience: 1 to 3 years

Education Qualification: MBA preferred /Post Graduation/ Graduation

Marketing Coordinator

About the Role:

At Tyroo, the marketing team plays a crucial role in realizing our partners’ and our business missions. The Marketing Coordinator will play a pivotal role in supporting the marketing team by coordinating various aspects of marketing campaigns, events, and projects. This individual will be responsible for ensuring seamless communication and collaboration among different departments, managing administrative tasks, and contributing to the execution of marketing initiatives.

Roles and Responsibilities: 

  • Campaign Coordination: Assist in the planning, execution, and tracking of marketing campaigns across various channels (online, offline, social media, email, etc.).

 

  • Event Management: Assist in the planning and execution of marketing events, including conferences, webinars, and trade shows. Coordinate logistics, such as venue selection, catering, and equipment setup.

 

  • Content Management: Collaborate with the content team to ensure timely delivery of marketing materials, including blog posts, social media updates, and email campaigns.

 

  • Market Research and Analysis: Assist in conducting market research to identify trends, customer preferences, and competitor activities. Compile and analyze data to support marketing strategies and decision-making.

 

  • Administrative Support: Maintain organized records of marketing materials, contracts, and invoices.

 

  • Social Media Management: Assist in the management of social media platforms, including content scheduling, monitoring engagement, and reporting on performance.

 

  • Brand Consistency: Ensure all marketing materials adhere to brand guidelines, maintaining consistency across all channels.

 

Qualifications: 

Bachelor’s degree in Marketing, Business, or a related field.

1-2 years Previous experience in a marketing role or related field is preferred.

Strong organizational and multitasking skills.

Excellent written and verbal communication skills.

Knowledge of basic design principles and familiarity with graphic design software is a plus.

We are a leading APAC based Ad tech platform powering brand growth . We help brands scale business by building depth across advertising channels, formats, audience and data with our no-code, low code solutions. We are data driven and build solutions to drive impact across the marketing funnel. We have empowered brands to enter and scale in emerging markets. We are Singapore headquartered with regional offices across APAC markets.

For more information visit us at www.tyroo.com